Built in Algeria. Designed for the world.

SOVA was founded as a modern atelier — a workshop where streetwear is treated with the discipline of a luxury fashion house. Every piece is engineered from the inside out: weighted cottons, reinforced seams, considered cuts.

Born in Algeria, SOVA was built from day one for an international wardrobe. We design for the person who moves between cities, who values quality over noise, who reads a hoodie like a tailor reads a jacket.

SOVA is two things at once. A direct-to-consumer streetwear label, and a textile atelier supplying some of the most respected boutiques across North Africa and Europe.